This is a purely cultural affair and shall comprise participants from the ten (10) Yoruba speaking states in Nigeria. This is important so as to carry along all Nigerians who fall within the boundary of the old Western and mid-western province. We shall receive and register applicants online using a scratch-card/pin code logged into the Omidan O’odua website. Participation shall be restricted to at least a secondary school certificate. The pageant shall be a one month television reality show, preceded by vigorous marketing, registration and screening exercises. During this period, participants shall be registered, camped, thoroughly tutored and exposed to many aspects of the rich cultural heritage of the South Western Nigeria.
Contestants shall all be screened relative to their versatility in the art and culture of the Omidan O’odua as well as dressing in traditional attires like like Aso –Oke, Adire, Batik and Ankara etc. Make-up must be laali, tiiro, beads like iyun. Their hair-do must also be didi, suku, kolese, ipako elede, Aja nloso, koroba, patewo, kiko with thread etc. Audience participation shall run simultaneously, during which the sponsor shall leverage on the wide coverage and audience participation to improve on their brand equity. Contestants shall be screened and voted for as the show progresses through phone calls and text messages. The website shall also provide interractive sessions between the organisers, sponsors, participants and the viewing public for their comments and suggestions during the course of the programme.
Need for the omidan o’odua project
Omidan O’Odua is packaged on the premises of a Beauty Pageant, which is well known to us. It will also feature audience participation as relates to television reality shows, giving it a unique feature which helps to connect and/or endear the Omidan O’odua to the population who voted her into the highly exalted office. The programme is designed to inform, educate and as well entertain the viewing audience.
Above all, the Omidan O’odua shall be grassroot based with cultural orientation which shall be manifold in outlook. First, the pageant shall emphasise the Yoruba’s rich cultural heritage in the area of dress-code. Deliberate efforts shall be made to project and highlight the age-long wealth of our traditional outfits suited for varying occasions. The message shall be sounded aloud and clear “the Yoruba race has a rich legacy of a collection of fashionable wears suited for different occasions”.
Aside from fashion, Omidan O’odua shall also show-case the rich value system inherent in the traditional Yoruba culture from pre-historic times. The queen shall be a symbol of our collective intelligence, elegance, courage, creativity, and above all our cherished values in relationship to one another. The crowned queen shall function as a role model to the youths who desperately needs to redirect their hearts and minds to their roots - Africa, Nigeria and Yoruba race in particular.
Deliberate efforts shall be made to tutor all the participants on the history of the legendary Oduduwa, his wars and great exploits, his descendants, kingdoms, cultural values of the various O’odua nations spread all over African countries, sites, festivals, lyrics and traditional dances, local crafts etc.
It is expected that at the end of the show, both winners and other competitors would go home fully fulfilled as proud citilizens of the world who were born into the most naturally and culturally endowed continent in the world. The programme hopes to produce thousands, if not millions of cultural ambassadors. We hope to use the programme to precipitate a cultural reawakening and an urge towards retaking the hearts and minds of our youths towards things that are indigenous.
Omidan O’odua project would subsequently become a brand groomed and perfected over the years even to international levels.
AIMS AND OBJECTIVES
- To create a 21st century organization that will educate and promote ODUA and its origin.
- To organize an indigenous beauty pageant which will revive the ODUA cultural heritage and will be of international standard and recognition.
- To create an awareness of the culture and diversity of the ODUA people.
- To enhance and promote the cultural heritage and instill a sense of pride in the ODUA race.
- To encourage and emphasis the importance of the ODUA WOMANHOOD.
STRATEGY
- Enlighten ODUA descendants’ worldwide on the need to protect , promote and preserve the values, norms and culture of their unique heritage.
- Build an international brand with OMIDAN O’ODUA International Beauty Pageant, which ODUA people worldwide would identify with and subscribe to.
- An avenue to educate and get the upcoming generation to be interested and involved in preserving their cultural heritage.
- Showcase the unique splendor of each ODUA state and there by promoting tourism in Nigeria.
THE EVENT
The maiden event is a beauty pageant tour involving the ten ODUA states, the competition will start from Osun state and through the other states; Oyo, Ogun, Ondo, Ekiti, Kwara, Edo, Delta and kogi. The winner and the 1st runner up at state levels will win attractive prizes and also compete at the reality show & grand finale, which will take place in Lagos. Only ladies between the ages of 18 – 28 will be eligible for the competition. The opening ceremony in Osun and grand finale will take place in Lagos respectively. The uniqueness of the OMIDAN O’ODUA will be a symbol of ODUA Womanhood depicting beauty, intellect and tradition, reminiscent of the Yoruba proverb “IWA LEWA”.
ACTIVITIES
In summary, as part of the activities! There will be a massive press build up which will herald the search for our 1st ever Queen.
The build up will be through all media – electronic and print, all will finally culminate in pageants where the winners will be chosen by the combination of judges’ decision and public opinion.
- Pre-production of the 1st zonal preliminaries.
- Opening ceremony and 1st state preliminary in Osun.
- One week of preliminaries pre-production at each of the other four (4) zones.
- Reality show featuring twenty contestant (2 each competing state)
- Grand finale in Lagos featuring ten (10) contestants from the ten competing states.
Activities would include:-
- Cultural Performance
- Music Performance
- Fashion Parade
- Cuisine
- Unique Language
- Talent Show
- History
- Arts
- And more
HER REIGN
The Crowned QUEEN will be entitled to an official car and cash gift. She will tour the ten ODUA states and some other international related countries, attend all social, cultural and other events in her capacity as Omidan O’odua and shall become a voice, representative of her constituency “WOMANHOOD” and role model in our society.
Because of the enormous exposure and opportunities expected, we are conscious of the tendency to make the Omidan O’odua abandon her academic pursuit premature (if still in any institution). Therefore, one of the conditions for crowning the Omidan Oodua is to ensure that she must sign legal undertakings not to abandon her academic career and never do anything which shall distract her from a successful career at the institution
Subsequent upon winning, OMIDAN O’ODUA will have a very eventful tenure, filled with activities in line with O’ODUA objectives of education, especially of girls, enhancement of cultural heritage, peaceful and harmonious co- existence between one another.
Hence OMIDAN O’ODUA INTERNATIONAL BEAUTY PAGEANT is one prestigious event focused to.........
“To Cherish and Celebrate a Unique Cultural Heritage”
Prize for Winners:
- 3rd Runner Up - Fully Paid 1 week Trip to confluence Hotel Kogi State
- Automatic member of next year’s Planning Committee for Omidan O’Odua
- Cash prize = N500,000
- 2nd Runner Up - Fully paid 1 week trip to Akodo resort lagos state
- To deputize for the Queen
- Automatic member of next year’s planning committee
- Cash Prize = N1m
- The Omidan O’odua - A Brand new Car
- Fully Paid ! week Trip to Maicom Golf resort Osun State
- Sponsored Trips to related international countries
- 1 year reign as Omidan O’odua
- Anchor of TV programme
- Cash prize of N2,000,000
