Sponsorship:
The programme sponsors shall be a big corporate outfit which shall be carefully selected to perform the following functions:
- Bank-roll the entire project
- Supervise the planning and organisation to ensure success
- Register other interested parties who wish to leverage on the program to enhance their brand equity
- Provide agreed prizes for all the contestants.
- Support the inter-governmental negotiations and consultations
- Provide platform for the international trips and contracts to be engaged in by all the nominated winners.
- Provide at least three (3) project vehicles (buses).
- Provide other logistics supports for offices and staff of the project
- Liaise with the management committee to supervise the various committees in the effective and efficient execution of their project
- Defend the organisers in all likely negotiations and agreements
- Host the state-by-state competitions and grand finale
- Carry out any other important functions as may be determined and/or agreed by the parties
Benefit to the Sponsors:
The Sponsors/financiers shall leverage on the wide publicity to achieve market and brand equity.
The sponsor’s name and logo shall be conspicuously displayed on the programme scatch cards.
The sponsors shall have reasonable space to air their corporate jingles along with the program TVC and radio jingles respectively.
The sponsors shall have considerable space to air their corporate jingles along the line during the Reality Show.
The sponsors shall enter into negotiations with any of the major telecoms company in Nigeria to produce the GSM lines to be used for audience participation, charging the appropriate fees.
The sponsor shall put his trade mark and logo on all the marketing and communication materials for the entire project such as Billboards, TVC, Radio Jingles, Hand-bills, Banners, Survenirs, Website etc.
Contract with the relevant news agencies to execute strong media campaign prior to the commencement, during the programme and also after the event and leverage on such outreach to promote his products and services.
SPONSORSHIP OPPORTUNITIES
Branding, signage-display space, on-site sales, internet sampling, mailing list, radio, television, promotional give-aways, handbills, billboards, banners
platinium - 25m
diamond - 20m
gold - 15m
silver 10m
COST AND BENEFIT OVERVIEW OF SPONSORSHIP
Platinum Sponsorship (Spot to cover entire event)
- Logo on all communication materials
- Logo to be on Registration Scratch Card
- Radio and Television Commercials inclusion
- One full page (colour) publication on Event Magazine
- On-site, face-to-face marketing at Auditions
- On-site, face-to-face marketing at Grand finale
- Exhibition stage at grand finale (table and 3 chairs 10x10” area)
- VIP invitation and access for 20 staff at Grand Finale
- Opportunity to brand the Grand finale with firms’s corporate logo
- Right to First Refusal for Omidan O’odua 2009
- Grand Finale Presentation Announcement
- Co-sponsor of Reality Show
- A seat during the Press Nite/Conference
- Special Award at the Grand Finale
Cost N25M
Diamond Sponsorship (Spot to cover entire event)
- Co-sponsor of Reality Show
- Logo on all communication materials
- Acknowledgment on website, magazine
- Media mention on print media and radio only
- One full page (colour) publication on Event Magazine
- On-site, face-to-face marketing at Auditions
- VIP invitation and access for 10 staff at Grand Finale
- Grand Finale Presentation Announcement
- Mention during Press Nite/Conference
- Special Award at the Grand Finale
Cost N20M
Silver Sponsorship
1 Logo on website
2 Acknowledgement on website
3 Logo on Billboard, handbills and banners
4 Half page publication on Event Magazine
5 VIP invitation and access for 5 staff
6 Grand Finale Presentation Announcement
7 Special Award at the Grand Finale
Cost N15M
Support in-kind (non-cash) Benefits
- Logo in Program booklet
- Acknowledgement in Press Release
- VIP invitation and access to 1 staff at grand finale
- Logo on two chosen survenirs
- Acknowledgement on Website
Cost N18m worth of company item/or services
Click here for more details
